Editor’s Desk

Editor’s Note: Swachh Samskruti Abhiyan or…

Swachh Samskruti Abhiyan or Swachh Samskruti Mission is the need

In the name of Mahatma Gandhi, the Government of India has been propagating Swachh Bharat Abhiyan or Swachh Bharat Mission, a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and infrastructure of India’s cities, towns, and rural areas. On the occasion of Gandhi’s 150th birth anniversary, most of the government bodies and civilian communities have observed and conducted Swachata weeks and programmes across the country. If you consider this mission as one side of the coin, the need of the hour is Swachh Samskruti. Even earlier, we discussed it but the problem is that none of the cultural bodies or the concerned ministry has been concentrating on this important aspect. Instead of spending a lot of money in organising a one-hour clean-up drive, if the Government concentrates on propagating swachh samskruti then naturally, every citizen will know how to behave in the society, how to respect others and mother nature. Swachh Samskruti Abhiyan or Swachh Samskruti Mission is the need of the hour and it is our appeal to the Government of India. It would benefit every Indian citizen and artiste and it would be a boon to Indian art and culture.

Jai Hind!

BR Vikram Kumar